Jean Paul Gautier stars in Eleanor’s Thriller
Building on the brand’s impressive heritage of fashion collaborations, this year is the most monumental yet. Diet Coke has appointed the world-renowned fashion designer as Creative Director, who will work his magic on a range of Diet Coke projects in 2012.
The short films premiere Gaultier collaborating with the brand. The Night & Day Serial Designer Series features a guest appearance in each film - where Gaultier takes on a different role, from a therapist to a journalist and even a private detective. Each film heroes one of the Diet Coke puppets and brings to life their personality in a humorous way. The international fashion icon helps to solve an outfit dilemma for Eleanor, Bernadette and Irene – he transforms them, exclusively styling them in Gaultier, following their fashion emergency
The three puppets have been styled to reflect their individual and outgoing personalities. The setting of their fashion disaster gives a glimpse into their world.
Eleanor’s Thriller
Eleanor visits a private detective’s office where she divulges her experience to a gentleman sitting behind a shadowed desk. Themed as a 1960s black and white movie, the eerie clicking of the typewriter transports Eleanor into her flashback. She is in her boudoir chatting on the telephone, complaining to a friend that she has already fashioned every look and has nothing to wear on the red carpet. Upon hearing this, an arm dressed in the recognisable striped sailor’s jersey cuts her phone line and appears from behind the curtain, in true thriller style. After taking a sip from a Diet Coke can Jean Paul Gaultier approaches Eleanor and begins the transformation. Once complete she is dressed in a stunning, one-of-a-kind tattooed outfit ready to attend her film premiere.
Bernadette’s Romance
Bernadette visits her therapist to discuss her crisis and drifts off into a flashback. Asleep on her white bed, dressed in her feminine cream kimono her romantic personality is reflected in the setting. After over sleeping she wakes with a start to the sound of her alarm beeping and realises that she will be late for an interview. With a fashion emergency on the horizon, The Night & Day Serial Designer comes to the rescue tantalising her seductively with a stunning gown, leaving her dressed to impress.
Irene’s Musical
Irene’s rock chick persona is brought to life through the opening image of her hosting a press conference. As the cameras flash she is whisked back to a memory of her dancing around to cheesy music dressed in an old t-shirt. Gaultier appears, switches the music to a rock anthem and begins her makeover. The music reminds Irene of her penchant for leather and her notable cool style. Once the transformation is complete, the heroine is once again a stylish star dressed in a sexy zip-up, leather miniskirt and ready to rock.
Each puppet has her own look, but together they share the belief that the light-hearted side of fashion is all about personal style – rather than following fashion rules.
The entertaining short films give clues about the forthcoming partnership with Diet Coke and Jean Paul Gaultier. Watch this space for further fashion moments to be revealed throughout 2012….
Tagged in fashion Jean Paul Gaultier