Jasmine Guinness launches Oxford Street celebrations
British Fashion Council chairman Harold Tillman and model Jasmine Guinness unveiled the patriotic display that has been unveiled on Oxford Street in London, which celebrates the country's fashion and craft worlds.
The flags, which can also be seen on Regent Street, Bond Street and Piccadilly, will be up throughout May.
Oxford Streets world acclaimed designers, brands and stores are visited by over a hundred million of shoppers from over 200 countries help to contribute over £2 billion to the UK economy every year.
Oxford Street’s Great British Fashion Flag Showcase of 90 foot high above the iconic Fashion flagships, representing 147 years of fashion for the world famous high street, will be seen by an excess of 12 million shoppers from more than 200 countries for six weeks only as Jubilee mania takes the hold across the globe. This Showcase will be the first of 500 union flags across London’s West End including Bond Street, Regent Street and Piccadilly.
At a ceremonial unveiling supported by the British Fashion Council and the Government's GREAT campaign, which promotes Britain to the world, fashion royalty Jasmine Guinness joins the Minister for Tourism and Heritage, John Penrose MP, to launch the Great British Fashion Flag Showcase to the world. British Fashion contributes over £2 billion a year to the UK economy and supports some 1.31 million jobs. The uniqueness of the Great British Fashion industry, as showcased on Oxford Street, comes from its abundance of home-grown craftsmanship and design and is illustrated in Oxford Street’s Great British Fashion Flag Showcase.
Move the clock forward 147 years, Oxford Street has become a world recognised fashion homeland. With over 200 British fashion brands, Oxford Street employs over 50,000 style experts, cultivates the design skills of over 2,000 fashion alumni and welcomes over 100 million visitors spending £4.9billion annually.
Celebrating Oxford street’s claims to fame:
· 200 British designers
· 50,000 fashion experts, 1.5 miles of fashion expertise from the personal shoppers and style consultants at over X stylists from Selfridges to the fashion advisors at Topshop
· 100 million style hunters, from fashion royalty Kate Moss to UK’s most renowned Royal style icon the Duchess of Cambridge, over 100 million shoppers come from 200 countries per year
· 6 of the 49,000 skilled manufacturers which make the British fashion industry so unique, from the Outer Hebrides based Harris Tweed weavers to renowned Midlands outerwear seamstresses at Cooper & Stolebrand are featured on the dedicated hero flags