Jackie took to the street of Shoredtich to take these images
Tell us about what you’re doing with Timex.
I am teaming up with Timex and we are launching Style of the Times, it’s an exclusive fashion and style blogger event where we’ve hand selected influential taste makers, people who know style and we admire their style and what we’re doing is allowing them to sample the unique offering of Timex, trying to reacquaint people with Timex.
Why did you want to get involved with this?
I just love it when a company like Timex, something we all know and we’ve all heard of, just come up with something really, really clever, smart and innovative. It’s really exciting for companies like this to really embrace the new social media and I think that’s what they’re doing and I want to be a part of it – their extremely warm aesthetic. I also think that their sensibilities are also very similar to mine and what my blog stands for, so I think it’s really convenient.
How much of an impact and importance do you think that Tumblr has had?
I think it’s hugely important. I think that you need to embrace the new, whether it’s Twitter or Facebook or Tumblr or anything like that. These things are just so accessible. I’ve got this thing about things being London-centric, I’m not against it, but I just like things to be the bigger picture. I love the idea of anybody being able to access this project from wherever you are. All you need is an internet connection and I think it just makes things very inclusive.
Tell us about your hugely successful Show Me Your Wardrobe blog.
It’s literally my baby. I absolutely love it. It’s a celebration of individual style. When someone is comfortable in their own skin, it doesn’t matter what their job is or who their parents are, it’s just them and their style and we just celebrate it.
It’s so much fun, I just turn up, look at people’s clothes, their environment, take photographs of them and you just learn so much about them by just looking at how they chose to dress.
What’s coming up next with your blog?
I’ve always got collaborations coming up, but the most exciting thing has to be is that we’re turning Show Me Your Wardrobe into a TV show.
Congratulations on this.
Thank you so much. Do you remember MTV Cribs? It’s just like that. It’s Cribs for clothes. And that’s all that I can say at the moment, I’m sorry. The idea is that it’s not going to be typical presenter style, it’s going to be much more low key and you’re going to get to learn about people through their clothes, just like the blog.
It’s almost like the clothes are a prop, it’s very anecdotal and autobiographical.
Do you think that blogs still have an important role in the fashion industry?
I do, I’ve got this thing about things being elegist and I really don’t like it when the fashion industry is very closed, I like the fact that people like Dolce & Gabbana are embracing bloggers and inviting them to sit front row. I like that someone like Timex, this huge, really respected brand are embracing social media and bloggers.
Doing Show Me Your Wardrobe, you obviously get to see into a lot of people’s wardrobes. Is there anyone who has made a lasting impression?
It kills me going in someone’s house and I want everything in their wardrobe. There’s this great girl called Lina Osterman and she was so madly shy, she has this gorgeous peroxide hair but it’s natural with a fringe that goes half way down her nose and she’s one of those girls who doesn’t realise how beautiful she is. Her whole wardrobe was ripped and studded but in that cool, Erin Wasson way that’s just totally effortless. I don’t think I could make it look that effortless, I just wanted to be her when I met her. It was a total girl crush. I loved the fact that she wasn’t so famous too; she is such an individual and so beautiful.
Whose wardrobe have you been most disappointed by and then most surprised by?
I was most disappointed by, I’ve done a couple of male photographers and it was literally just shirt, shirt, shirt, shirt. There was just something that I didn’t enjoy in their clothes.
I was most surprised by a girl called Bex Rox and she has the most phenomenal fancy dress, she just had streams and streams of these amazing outfits that you could actually incorporate into your daily life.
When you’re working on different shoots, what inspires you?
I’m really inspired by the most bizarre things. I’m really interested in people, how they think, how they feel, where they’ve been, what they’ve seen. But it could just be a conversation with somebody, or the way someone has tied their shoelace that inspires me. I love taking pictures of people that are not over-styled. It just looks natural.
Tell us about what you’re doing with Timex.
I am teaming up with Timex and we are launching Style of the Times, it’s an exclusive fashion and style blogger event where we’ve hand selected influential taste makers, people who know style and we admire their style and what we’re doing is allowing them to sample the unique offering of Timex, trying to reacquaint people with Timex.
Why did you want to get involved with this?
I just love it when a company like Timex, something we all know and we’ve all heard of, just come up with something really, really clever, smart and innovative. It’s really exciting for companies like this to really embrace the new social media and I think that’s what they’re doing and I want to be a part of it – their extremely warm aesthetic. I also think that their sensibilities are also very similar to mine and what my blog stands for, so I think it’s really convenient.
How much of an impact and importance do you think that Tumblr has had?
I think it’s hugely important. I think that you need to embrace the new, whether it’s Twitter or Facebook or Tumblr or anything like that. These things are just so accessible. I’ve got this thing about things being London-centric, I’m not against it, but I just like things to be the bigger picture. I love the idea of anybody being able to access this project from wherever you are. All you need is an internet connection and I think it just makes things very inclusive.
Tell us about your hugely successful Show Me Your Wardrobe blog.
It’s literally my baby. I absolutely love it. It’s a celebration of individual style. When someone is comfortable in their own skin, it doesn’t matter what their job is or who their parents are, it’s just them and their style and we just celebrate it.
It’s so much fun, I just turn up, look at people’s clothes, their environment, take photographs of them and you just learn so much about them by just looking at how they chose to dress.
What’s coming up next with your blog?
I’ve always got collaborations coming up, but the most exciting thing has to be is that we’re turning Show Me Your Wardrobe into a TV show.
Congratulations on this.
Thank you so much. Do you remember MTV Cribs? It’s just like that. It’s Cribs for clothes. And that’s all that I can say at the moment, I’m sorry. The idea is that it’s not going to be typical presenter style, it’s going to be much more low key and you’re going to get to learn about people through their clothes, just like the blog.
It’s almost like the clothes are a prop, it’s very anecdotal and autobiographical.
Do you think that blogs still have an important role in the fashion industry?
I do, I’ve got this thing about things being elegist and I really don’t like it when the fashion industry is very closed, I like the fact that people like Dolce & Gabbana are embracing bloggers and inviting them to sit front row. I like that someone like Timex, this huge, really respected brand are embracing social media and bloggers.
Doing Show Me Your Wardrobe, you obviously get to see into a lot of people’s wardrobes. Is there anyone who has made a lasting impression?
It kills me going in someone’s house and I want everything in their wardrobe. There’s this great girl called Lina Osterman and she was so madly shy, she has this gorgeous peroxide hair but it’s natural with a fringe that goes half way down her nose and she’s one of those girls who doesn’t realise how beautiful she is. Her whole wardrobe was ripped and studded but in that cool, Erin Wasson way that’s just totally effortless. I don’t think I could make it look that effortless, I just wanted to be her when I met her. It was a total girl crush. I loved the fact that she wasn’t so famous too; she is such an individual and so beautiful.
Whose wardrobe have you been most disappointed by and then most surprised by?
I was most disappointed by, I’ve done a couple of male photographers and it was literally just shirt, shirt, shirt, shirt. There was just something that I didn’t enjoy in their clothes.
I was most surprised by a girl called Bex Rox and she has the most phenomenal fancy dress, she just had streams and streams of these amazing outfits that you could actually incorporate into your daily life.
When you’re working on different shoots, what inspires you?
I’m really inspired by the most bizarre things. I’m really interested in people, how they think, how they feel, where they’ve been, what they’ve seen. But it could just be a conversation with somebody, or the way someone has tied their shoelace that inspires me. I love taking pictures of people that are not over-styled. It just looks natural.
Jackie Dixon has teamed up with Timex to showcase their latest range of fashion watches. For more information and to view Jackie's style shots visit timexuk.tumblr.com
Femalefirst Taryn Davies