Duchess Catherine wore Issa to announce her engagement to Prince William
Kate Middleton is just one of the famous faces who is a fan of the brand Issa, Eva Mendes and Beyonce have also been spotted wearing it, and now they can get there hands on it whenever they like.
Issa’s first e-commerce website will be launching on the 15th September, 2012 for the UK and European markets.
Issa will also be streaming the SS13 LFW show live at 7pm on the 15th September, which will also be available to view on iPad and iPhone.
Customers will be able to buy from the latest collections along with exclusive styles not available anywhere else. The site will be the new home of Issa, where fans can shop seasonal collections and obtain styling advice and inspirations from the new blog, updated on a regular basis by Issa’s Creative Director, Daniella Helayel.
‘We are very excited about the up and coming launch of the e-commerce site' states Camilla Fayed, Issa’s Chairwoman. ‘It’s a great opportunity to offer our customers exclusive pieces and we feel the new site will help pave the way for continuous global expansion of the brand.'
The label was launched in 2006 and since then, Daniella Helayel’s collections have been embraced by some of the most glamorous women in the world with celebrity fans including Scarlet Johansson, Madonna, the Duchess of Cambridge, Sharon Stone and Jennifer Hudson.
The brand appeals to women worldwide, emphasising versatility with the ability to make a statement from day to night. ‘Most of my team are women and I ensure they all try on each design,’ states Daniella. ‘Of course we have different styles and body shapes; however that is what makes the brand what it is – Issa is really for all.’