House of Holland's AW09 show is to be sponsored by haircare brand Sebastian Professional, owned by P&G.
The outrageous designer has secured the cult brand for his third solo London fashion Week show, which once again has the backing by the New Generation scheme, a programme created by the British Fashion Council.
"I love the products," Henry commented to Vogue on his new partnership. "I feel like I've discovered some great hair styling solutions, as well as a compatible and enthusiastic show sponsor."
Robert Jongstra, P&G president of global professional care added: "Sebastian Professional is delighted to be collaborating with House of Holland for London Fashion Week next month."
"Henry's visionary approach to fashion fits perfectly with the Sebastian Professional brand ethos to constantly push creative boundaries."
MAC will once again provide the make-up for the House of Holland show, which will take place at London Fashion Week next month, reports Vogue.
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