Heidi Klum has been named as the new face of Jordache jeans.
The supermodel is appearing in the autumn/winter ad campaign for the jeans legends.
The ads were shot by filmmaker Brett Ratner in the penthouse of the Chateau Marmont hotel in Los Angeles and show Klum wearing classic Jordache skinny jeans.
The campaign is subtly based on the controversial 1979 TV ad featuring a topless riding a horse which was banned from major networks. Heidi is pictured looking over her bare shoulder and brandishing a riding whip in the latest ads.
Jordache competed with the likes of Calvin Klein and Gloria Vanderbilt in the booming denim market and became famous for their super skinny fit jeans.
Caz Moss- Female First
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