Fashion Fringe officially launched their search for the hottest talent of 2007.

Former Gucci creative director and fashion guru Tom Ford became the honorary chairman last year in the most prestigious competition in the industry.

The glittering prize of £100,000 awaits the eventual winner as well as the opportunity to showcase their designs at London Fashion Week.

The prize also includes a mentoring programme and provides the ongoing help needed to set up a business.

One of the previous winners Basso & Brooke have had their collection photographed by David Bailey for Vogue; Celebrity fans of their designs include Dita Von Teese and Paris Hilton.

For more information check out www.fashionfringe.co.uk

Patricia Johnson

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