Giorgio Armani

Giorgio Armani

Armani have unveiled their latest creation- a bright new cube which will serve as their new flagship store.

The shop sprawls fifth avenue in New York and will open on February 18th. It's expected to be ultra modern in design and will house all the designer's collections.

Armani has described the concept of the store, which brings all his Giorgio Armani, Emporio Armani and Armani Jeans lines under one roof as "a special project requiring a degree of courage." reports WWD.

Armani himself was reportedly involved with the design concept, which sees the store span a massive 43,000-square foot space.

Despite news this week that other luxury brands are struggling, it seems that Armani, for the time being, is doing just fine.


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