LâOréal Paris have signed up Elizabeth Banks as its latest spokesperson.
Banks' multiyear deal with the company is estimated to be worth $1 million a year, according to industry sources.
The cosmetics giant will start to show TV and print adverts with the actress in from the beginning of February, reports WWD.
Banks is fast becoming a rising star in the world of film, having starred in three movies this year, including the oddly titled but critically acclaimed 'Zach and Miri Make a Porno.'
She has also just been announced as a presenter at the Critics' Choice Awards show in New York, alongside Kevin Bacon and Kate Beckinsale.
Tagged in Elizabeth Banks