Danielle Lloyd has been dumped as the face of Rocawear.

The model has been ditched by the trendy label following her involvement in Shilpagate on Celebrity Big Brother.

The news will be a bitter blow to the ex- Miss Great Britain who has been condemned for her comments against the Bollywood actress.

The contract was worth £100,000 and would have given her the opportunity to follow in the footsteps of Victoria Beckham and Naomi Campbell.

Company director Steve Grayson told the press:” As a leading global fashion brand, we condemn any form of intolerance and/or racism. “

“We don’t believe Danielle to be racist, but cannot ignore the comments made by her while on Channel 4.” Patricia Johnson

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