Colin Firth is opening a new store which specialises in eco friendly and fair trade goods.
The actor and his wife is opening a shop called Eco which will aim to bring fair trade and eco friendly products to London.
The store will sell organic cotton clothes and host designer showcases inspired by green fashion. Solar-powered cell phone chargers and other earth friendly gadgets will also be on sale.
Firth already owns two coffee houses in London and is no stranger to running a business. It is also rumoured that he is looking to stock a homegrown eco-fashion label in the store giving new green designer a welcome boost.
Caz Moss- Female First
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