Cheryl Cole is known for her 'fake' look
Our obsession with fake, overly made-up and highly stylised celebrities is being rejected with everyday women.
According to a new study released by BIC Soleil which shows if anything, women are rebelling against the 'WAG' ideal.
The study questioned women on their beauty and fashion habits and found that almost half of all women have no desire to look like a celebrity, but if they had to choose, the classic understated style of Kate Middleton, and the natural Jennifer Aniston look would be their main choice ahead of Cheryl Cole.
The survey shows us that women are rebelling against the current celebrity stereotype of mega-styling and have simply had enough. For the majority of women, it seems the most important beauty regimes are the essentials, washing, shaving their legs and applying light and effortless make-up.
Only 5 per cent describe their own look as glam, while 1 per cent say they are high-fashion. Most women classify their look as classic with 24 per cent saying their image is of the girl next door.
Despite the rise in popularity of reality TV shows, the British female population are not keen to follow in the footsteps on these highly-stylised, heavily fake tanned TVstars with only 5 per cent of women applying fake tan weekly, with less than 3 per cent having fake nails applied and only 2 per cent applying fake eyelashes.
Even before a big night out, one in five will spend 20 minutes or less getting ready with only two in five painting their nails and less than one in ten fake tanning.
