Coco Chanel
New York City has declared today as Chanel No.5 Day, with Saks Fifth Avenue debuting the brand’s new TV campaign, starring Audrey Tatou.
According to WWD, the store will beam the adverts on monitors placed in all of their 17 flagship’s display windows, in addition to erecting new street signs too.
They will read Avenue No.5 for this week, instead of the original and world-famous Fifth Avenue, and a new 2.5-oz. size of Chanel No.5 Eau Premier will be sold at Saks exclusively.
If that wasn't enough homage to Chanel, a make-up artist is also tipped to be on hand to show the fab effects worn by Tatou in the Chanel commercial and in the upcoming biopic.
Saks apparently targeted the 5th May because of corporate folklore surrounding the naming of Chanel No.5, reports to WWD.
Tagged in Audrey Tautou Chanel