Bono is the founder of ethical line Edun
An ethical fashion line by U2 singer Bono has been snapped up by luxury goods company LVMH.
Bono and his wife started Edun in 2005 and it hopes to promote sustainable development and fair trading by selling T-shirts and dresses in organic cotton made in poor countries including India, Peru and Kenya.
LVMH, which also owns designer labels such as Louis Vuitton, Marc Jacobs and Donna Karan has now taken a minority stake in Edun, Reuters reports.
LVMH Chief Executive Bernard Arnault said: "We are proud to contribute to the operational development of Edun and to the improvement of living standards of local communities."
Bono added: "With LVMH, we can step up (Edun's) development, giving greater stability to our suppliers and the local communities they support."