Alexa Chung is reportedly set to launch a new range for New Look.
The TV presenter set tongues wagging when she was spotted at the store's table, at the British Fashion Awards on Tuesday night.
New Look are also apparently looking to add a new celebrity name to their books, after collaborating with Lily Allen and Pixie Geldof in the past.
Alexa's vintage style has been a firm favourite with the fashion pack, and she's even branched out recently to presenting a fashion show with designer Henry Holland.
We think an Alexa collection would be a massive hit, if the high-street favourite could secure it. Expect plenty of smock shifts, vintage satchels and ballet pumps to hit the shelves if this rumour is true...
Tagged in Alesha Dixon