Results announced at launch of the Experian NSPCC Big Smile Campaign

Beaming beauty Julia Roberts is the owner of the biggest celebrity smile, according to a survey of 1,547 UK consumers undertaken by information solutions company Experian®. Julia tops a list of 60 great sporting, political and entertainment personality grins revealed today at the launch of the Experian Big Smile Campaign, a charity initiative to help the NSPCC improve the lives of thousands of children across the UK.

Other happy hotshots to feature in the smirking 60 include outgoing Prime Minister Tony Blair (second place), mega-rich Virgin chief Richard Branson (third), The Queen (sixth), actor Tom Cruise (fifth) and the California-bound David Beckham (twentieth).

Experian, whose 3,400 UK-based employees voted to make the NSPCC its Charity of the Year, aims to raise £100,000 for the NSPCC by the end of March 2008. Experian employees are encouraged to raise money or offer their services as a volunteer.

Every £5 raised by Experian will be exchanged for a ‘smile’. Every eight ‘smiles’ raised would enable one child to receive counselling at ChildLine. Items from a range of therapeutic toys for traumatised children can be purchased for between two and nine ‘smiles’. 25 ‘smiles’ would provide five hours worth of counselling from a children’s practitioner.

Tiku Patel, UK & Ireland Managing Director at Experian, commented: “Sixty children phone the NSPCC’s ChildLine service every fifteen minutes! [*] An incredible and very sad statistic. There are a lot of children seeking help and we are keen to support the NSPCC in its endeavours. By highlighting sixty big famous smiles we hope to raise maximum awareness of the vital work done by the NSPCC and kick off a major Experian charity drive to help put big smiles on the faces of children.”

Tracy Griffin, Head of National Appeals at the NSPCC, commented: “We are delighted to be Experian’s Charity of the Year and wish it every success in raising £100,000. This sum would be a substantial benefit to the NSPCC and will help us to make a real difference in the lives of children.”

The survey was conducted in April 2007 by Experian’s market research arm Canvasse Opinion. 1,547 UK consumers named the famous person they considered to have the biggest smile. The full 60 were as follows:

1. Julia Roberts
2. Tony Blair
3. Richard Branson
4. Carol Smillie
5. Tom Cruise
6. HRH Queen Elizabeth II
7. Kylie Minogue
8. Cameron Diaz
9. Lenny Henry
10. Angelina Jolie
11. Jim Carrey
12. Nelson Mandela
13. Eddie Murphy
14. Donny Osmond
15. Dawn French
16. Fern Britton
17. Jack Nicholson
18. George Clooney
19. John Travolta
20. David Beckham
21. Robbie Williams
22. Billie Piper
23. Bill Clinton
24. Cherie Blair
25. John Barrowman
26. Katie Price
27. Esther Rantzen
28. Ken Dodd
29. Terry Wogan
30. Phillip Schofield
31. Peter Kay
32. Prince William
33. Will Smith
34. Ainsley Harriott
35. Anneka Rice
36. Eric Morecambe
37. David Tennant
38. Hugh Grant
39. Goldie Hawn
40. Gary Lineker
41. Des O’Connor
42. Dolly Parton
43. Cliff Richard
44. Sophia Loren
45. Bruce Forsyth
46. Dale Winton
47. Lorraine Kelly
48. Madonna
49. Cilla Black
50. Cat Deeley
51. Carol Vorderman
52. Greg Rusedski
53. John Sentamu
54. Barbara Windsor
55. Davina McCall
56. Cristiano Ronaldo
57. George Formby
58. Elvis Presley
59. Patrick Swayze
60. Vernon Kay

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