R&B diva teams up with Listerine to launch NEW Softmint Sensation

To coincide with National Smile Month (13th May - 12th June 2007), British R&B star Jamelia is showing off her softer side by teaming up with Listerine to launch New Softmint Sensation - a milder tasting antibacterial mouthwash but with the same Listerine strength against plaque. The partnership aims to encourage people to do more to look after their smiles at home and adjust to a more thorough oral hygiene routine, whatever taste sensation tickles their taste buds.

As a successful British artist, Jamelia is seldom out of the limelight and likes to ensure she always looks her best when flashing a smile to fans and photographers alike - after all, a smile is often the first thing you notice about a person. “A smile can tell you a lot about someone,” says Jamelia, “so I like to ensure mine is always at its best. That’s why I love NEW Softmint Sensation Listerine; its milder flavour suits my tastes and I know I’m still getting unbeatable plaque-fighting care. It’s the perfect way to finish my oral care routine and leaves me feeling confident that I’m doing my utmost to look after my smile.”

Like all Listerine mouthwashes, Softmint Sensation reduces plaque by up to 56% more than brushing alone, leaving your mouth feeling fresh, clean and invigorated. [i] In addition, used twice a day as part of your regular oral care routine, Softmint Sensation Listerine provides up to 24-hour protection against the bacteria responsible for plaque. [ii]

Celebrity dentist Dr Andrea Ubhi advises: “A twice-daily sloosh with an antibacterial mouthwash such as Listerine is a simple but crucial addition to your oral care routine. It’s important to remember that brushing alone is not enough to prevent plaque, a major cause of gum disease. Mouthwash reaches all the parts of the mouth your toothbrush can’t and Softmint Sensation‘s noticeably milder taste means there’s no excuse for not looking after your smile.”

Softmint Sensation Listerine is available nationwide from most major supermarkets and pharmacies priced £2.39 for 250ml and £3.99 for 500ml. For more information please visit www.listerine.co.uk

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