Kate Hudson is launching a new active-wear range because she prefers to wear her comfortable clothes over designer gowns.
The actress - who has sons Bingham, two, and Ryder, nine - says her busy lifestyle means she is most likely to reach for her trusty sweatpants and a vest top than an expensive Cavalli gown.
Asked whether she plans to design ready-to-wear after the success of her workout line Fabletics, Kate quipped: "I look forward to designing all sorts of things. [But for now] as a mom, how often am I on a red carpet and how often do I wake up and take my kids to school? It's a no-brainer that I'll probably be wearing [activewear] more than I will a Cavalli dress."
Kate - who previously branched out into fashion design by collaborating with Ann Taylor - hopes women will follow her lead and embrace her functional yet stylish new clothing range.
She said: "I live in this type of wear. All day, I pretty much have something that I work out in or plan to work out in. [The idea is] for women to have athletic wear stylish enough that they can wear it all day.
"The fact that we are able to sell at [this] price [around $60 for an outfit] point with the materials we are using ... is just amazing. It is hard to find [activewear] at this affordable price."
The 34-year-old star says her lifelong love of exercise was passed down from her fitness-fanatic mother Goldie Hawn.
She added in an interview with Fashionista: "I've always been passionate about fitness and seen its effects on the longevity and vitality of [my mother]".
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