Alexa Chung knows it's hard work to upkeep her style icon status, and she does so by changing her clothes three times a day.
Is it really worth all that effort?
The model and presenter carries a change of clothes with her in order to have a fresh outfit for every occasion.
She said: "[I have] three costume changes per day. One in the morning, one outfit for work and then one when I go out in the evening."
Alexa, 30, might have a wardrobe full of expensive clothes and accessories, but she tries to limit her designer sunglasses to three pairs because she is so accident-prone.
She told Tatler magazine: "I own three pairs of sunglasses: Zac Posens, APCs and Ray-Bans. I'm constantly sitting on them and breaking them."
The svelte star puts in the effort to maintain her tousled shoulder-length locks, washing them every day and taking care to avoid split-ends.
Alexa said: "I wash my hair seven times a week with Inoa colour-care shampoo. Otherwise, it goes flat. And I only ever brush it when it's wet."
The fashionista also revealed she always kicks off her day with a healthy, nutrient-packed smoothie filled with banana, soy milk, honey and dates.
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