Scarlett Johansson and Louis Vuitton threw a party recently to celebrate the brands new collection.
The Love capsule collection by hot designer Marc Jacobs showcased the brand new logo, which was emblazoned on bags, sweat tops, scarves and tank tops.
The curvy actress, who is the face of the new campaign, was joined by A-listers including tennis star Serena Williams, singer Michael Stipe and model Eve Salvail.
Marc Jacobs muse and accessories designer Camille Miceli told Grazia that the inspiration behind the range came from the idea that you cannot spell the word love without the letters LV.
She said:" Marc Jacobs has had the idea for a long time now- he created the insignia a few years ago."
Celebrity fans of the new range include Sienna Miler, Keira Knightley and Laura Bailey.
Patricia Johnson
Tagged in Scarlett Johansson