So, Lily Allen will star in a new fashion campaign for Chanel- who saw that coming?! Let's be honest, it isn't that big of a shock considering she's practically a walking advertisement for the brand already.
Lily is so often papped wearing head-to-toe Chanel wherever she is, that some form of endorsement or modelling gig was bound to be on the cards at some point.
Not to mention her personal appearances on the FROW this season have prompted speculation of some form of collaboration, between the fashionable pair.
According to Grazia, Karl Lagerfeld himself has handpicked the British singer for his new Chanel handbag campaign, claiming that "she is fun". Right.
We're still pondering how he can go from Jerry Hall one season, to Lily Allen the next, but we suppose that is his forte, and we have no doubt he'll pull off a spectacular campaign.
Yet, the question remains whether Lily Allen will be a suitable choice for such a classy brand, after all Lily hasn't always been the stylish and chic young lady she is today.
We very much doubt if Karl had even heard of Lily two years ago, when she was rocking that chav-chic look of ball gowns and trainers, but now that she's cleaned her style up, who knows where this gig could lead?
She may be all shiny and sophisticated on the outside, but the gobby Lily who likes a drink and a fag on stage are still very much present, and is that really the kind of image Chanel want to showcase?
To be fair, we're big fans of Lily's new style; it's chic, polished and gorgeous, but with rumours floating around that it's actually her record company that is behind her transformation, it's hard to believe that Lil will live up to the hype with his new role.
Only last year she was dying her hair pink, going topless at Cannes and was frequently pictured falling out of nightclubs drunk, so what has changed to make Lily more bankable as a fashion star?
Well, she's cleaned up her act, lost some weight and got a brand new wardrobe for starters, and that's not to mention the critical praise she's received for her new album, on both sides of the Atlantic.
So from that perspective, she's perfect for Chanel; smart, successful and stylish, but her temperamental nature and nose for trouble can sometimes eclipse her personal achievements, and as a direct consequence all the brands that she endorses.
That said, most of the fashion pack seem to have greeted this news with positive responses, but what do you think of Lily's new Chanel appointment? Will she be the best ambassador to date, or cheapen the Chanel name forever?
FemaleFirst- Laura Terry
Tagged in Lily Allen Chanel