Hundreds of shoppers are expected to queue outside Topshop stores to get their hands on Kate Mosss new collection.
Dubbed K day- the long waited debut range from the supermodel goes on sale from 8 pm tonight at the Oxford Street store.
The collection goes on general release across the companys 225 UK outlets from 1st May.
Fashion fans who visit the store tonight will only be allowed to try on a maximum of eight items and are rationed to five purchases per person.
Laura Weir, senior reporter for fashion industry bible Drapers, predicted the launch would cause"shopper frenzy".
"The first drop of commercially-priced product will sell out in record time because like her or not, a bulk of young female shoppers in the UK want to buy into the Kate Moss look and what she represents."
Patricia Johnson
Tagged in Kate Moss