Animals don't need to suffer for our love of beauty
One year on from the EU sales ban on cosmetics newly tested on animals, the RSPCA is calling for cosmetics companies to ‘Makeover the World’ and end the practice globally.
New research shows that 76% of women and 59% of men want to end animal testing for cosmetics worldwide and 71% say they would prefer not to buy a product if they knew it was from a company still testing on animals.
Eloise Shavelar, RSPCA Campaign Manager says: “Many people believe that testing cosmetics using animals is a thing of the past, yet millions of animals are still suffering in the name of beauty.
“If cosmetics companies can comply with this EU ban and still trade within the EU, there is no reason why they cannot adhere to a non-testing policy worldwide. There is no excuse for any more animals to suffer in these tests.
“The RSPCA’s ‘Makeover the World’ campaign aims to showcase the UK’s ambition to end this practice once and for all and to achieve a day when no new cosmetics products or ingredients are tested on any animal, anywhere in the world”.
The RSPCA’s ‘Makeover the World’ campaign is asking animal and beauty lovers to join forces to email the world’s largest cosmetics companies at: www.rspca.org.uk/makeovertheworld.
Supporters will also be encouraged to give themselves a fun makeover and dedicate it to the #makeovertheworld campaign and share it with friends and family – the makeovers will be used to kick start the Makeover the World campaign that launched this week.
Campaign supporters will be able to email some of the world’s largest cosmetics companies and find out how to dedicate a makeover to the campaign. Made in Chelsea star Cheska Hull, Singer Leona Lewis, Beauty writer Lorna Claire Weightman and Model Tara Newton have already dedicated a makeover to #makeovertheworld.
Tara Newton supports the campaignEloise continues: “There are already more than 20,000 approved chemical ingredients available to producers of cosmetics products. Our research shows that people don’t want to see the continuation of animal testing just so there are a few more ingredients to put in a makeup or skincare product. We want to make sure companies know how consumers feel.”
The RSPCA’s ‘Makeover the World’ campaign is urging cosmetics companies to:
- no longer use animals to develop new products or ingredients
- not market further products in countries where animal testing is required
- help further the development of humane alternative methods.
Femalefirst Taryn Davies