Tali Lennox has been announced as the newest face of Umberto Giannini, posing for their #7Days7Ways campaign.
The British model, who is the daughter of Eurhythmics singer Annie Lennox, stars in a new easy to use guide for the haircare brand's bestselling product, Backcomb in a Bottle from the Glam Hair range.
Over the course of seven days, Tali will showcase seven different ways to work ultra-glamorous party looks perfect for the festive season.
Claire Shread, Umberto Giannini's owner and creative director, said: "I love Tali's look, she has a strong female presence about her, and is one of the most versatile models I have worked with, the fact that she is also an artist gave the collaboration a great synergy."
Tali enthused: "It really was very easy to create these looks with Backcomb in a Bottle. Not only does it give you volume but it texturises the hair to give you endless styling opportunities, even for people with no hair skill!"
The brunette - who has modelled for the likes of Burberry and Christopher Kane - says one of her favourite looks was the bouffant Runway Ready look.
She commented: "I never thought I could get my hair so big! And you know what they say, 'the bigger the hair the smaller the hips!' I so love this look, it's brave for sure but for that big night out when you really want to impress, it's so glamorous.
"It looks like you've just stepped off a catwalk, you can vary the size to suit your mood but trust me, you'll get noticed if you go for it! I've kept the make-up minimal but graphic to complement the simplicity of the shape."
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