Are you protecting your skin enough?
St.Tropez has announced the launch of a new beauty industry lobbying group, which is campaigning for stricter regulations on sun beds in the UK.
The tanning brand has instigated an online petition at st-tropezskinsmart.org, which requires 10,000 signatures that will then be presented to Parliament, alongside a mandate for change.
The All Parliamentary Parliament Lobbying Group, which is being spearheaded by Sian James MP, is calling to ban all unmanned coin operated sun beds in the UK, prevent any under 18 year old from using sun beds, and introduce health and safety regulations for all sun bed shops, gyms and salons.
This announcement comes on the day that the Health and Safety Executive will announce new health and safety recommendations, for more controlled sun bed use in the UK.
Skin cancer is now the number one form of cancer amongst young women, with UK women in their 20s being diagnosed with malignant melanoma at a rate of almost one a day, which is twice as common as breast cancer.
Michelle Feeney, CEO St. Tropez commented: "Skin cancer causes a staggering 1,800 deaths a year. St. Tropez is committed to ensuring that sun bed usage is regulated, and is actively involved in campaigning to reduce these figures."