Marios Schwab AW14
Get ready for Autumn Winter 14 with our hair tips from ghd global creative director Sam McKnight who created the sexy, undone look on the Marios Schwab runway.
“The key to this look is unkempt, natural beauty. Using the ghd eclipse styler, we created a loose, free wave in the hair, reflecting the woman that inspired the Marios Schwab collection,” explains Sam.
For Autumn/Winter 2014, Marios Schwab envisages an authentic character, creating pieces that fit within her world. The collection concisely illustrates her personality, a world of opposites and reflected irregularities – an anticipated marriage of raw darkness with a softer romance. Androgynous elements tone down glamourised ideals of femininity, while hardwear detailing hints at a raw-edged beauty.
Sam wanted to reflect this natural authenticity in the hair; the look is relaxed and feminine but with a rebellious edge. This is not about overloading the hair with product to create a contrived, unnatural look, but is about allowing the hair to remain defiantly and confidently free to move and to fit within the world of this strong Marios Schwab woman.
GET THE LOOK:
1. Prep: Lightly spray the hair with ghd style final fix hair spray and work it through the finer tips to create texture.
2. Create volume and movement by blasting the hair with a hairdryer.
3. Run the ghd eclipse styler from the root down at a slight bend to create loose waves.
4. Use your fingers to break the hair up and create an unkempt look, spraying intermittently with hairspray to build volume.
5. Pull the hair back into a low ponytail at the nape of the neck using your hands and secure with an elastic.
6. Lightly tease hair at the front to create wispy strands to frame the face.
7. To complete the look and hold in place lightly spray the hair with ghd hairspray.
8. Top tip: For shorter hair, use the same steps however leave the hair loose rather than securing in a pony tail.
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