Do you use pomegranate in your beauty routine?
Pomegranate is yet another ingredient we should be using in our beauty routine, but why?
Here Urban Veda Brand Manager, Wren Holmes takes us through the power of pomegranates.
Powerful antioxidant:
Skin nutrition is vital at tackling one of the tree biggest causes of aging: free radical damage, and Pomegranates are rightly known as superfoods for their antioxidant content. The ORAC chart measures an antioxidant's free radical scavenging properties, Pomegranate fruit has a whopping 10,500 ORAC units (Oranges are 2,400 and Blueberries 3,200 by way of comparison).
Cellular regeneration:
Not only is Pomegranate anti-inflammatory and high in essential fatty acids, Pomegranate has also been shown to stimulate Keratinocyte skin cells which help with cellular regeneration, making it a fantastic anti-aging ingredient. Keratin is a protective protein, and keratinisation is the life process of old cells shedding and new ones being created.
Anti-ageing:
The outer layer of the skin, the dermis, is made up of collagen and elastic fibres. Wrinkles arise in the dermis as collagen and elastin degrade, Vitamin C is an integral part of collagen formation enabling proteins to become stronger. Just one Pomegranate possesses 48% of the daily value of Vitamin C.
Organic Pomegranate Juice:
Organic Pomegranate juice is highly beneficial for skin in that its small molecular structure helps to penetrate more deeply into the skin to deliver hydration rich in micronutrients and phytochemicals. UrbanVeda use certified organic Pomegranate juice throughout their Rose + botanics Reviving range.
And finally...
The crushed seeds are perfect for exfoliation! UrbanVeda's Radiance Body Scrub uses crushed Pomegranate seed as a natural exfoliant, and as a result UrbanVeda scrubs were added to The Good Scrub Guide, as many scrubs nowadays use plastic microbeads which have been linked to environmental and marine pollution.
Tagged in skincare