One Direction are expanding on their beauty range with the launch of a new scent called That Moment.
Hot on the heels of the release of their bestselling debut fragrance, Our Moment, the boy band have put their heads together to come up with a brand new perfume to entice their teenage fans.
The spin-off version comes in a "swanky new bottle" and will feature the same base notes as the first scent, but with "some new stuff".
Harry Styles announced the news to fans in a special YouTube video, saying: "Hi guys, your reaction to Our Moment has been absolutely amazing. We're so, so pleased that you guys like it so much. "People have already been asking what is next for Our Moment. We've come up with a new version with the original notes, but with some new stuff.
"It's taking things like pink grapefruit and jasmine and mixing them with new scents like green apple and violet in a swanky new bottle. It's a special edition and it's called That Moment. We hope you like it as much as we do."
The new perfume is expected to be a mega money-spinner, with one bottle of Our Moment flying off the shelves every minute in the run-up to Christmas.
The 'Little Things' singers have always insisted they were hands-on in the creation process, and chose the scent depending on what they like to smell on girls.
Niall Horan said last year: "Fans always want to know what we like and what we don't like, so we wanted to show them what we like smell wise on girls."