Men are being found to use our beauty products
Beauty products can be expensive, that's why we use only what we need. But where on earth is it all going? It's time to check your partners because chances are they're using it.
Britain’s metrosexual males are using £234 worth of their girlfriends’ and wives’ designer skin-care products every year.
Nearly half of British women revealed that the man in their life is sneakily using their beauty products on a weekly basis – and they estimated that it costs them £19.50 a month on average.
In the past few years metrosexual men like David Beckham have changed perceptions on male grooming around and now it’s much more acceptable for men to moisturize. But in a new survey for Escentual.com 46.4% of British women said their men are pampering themselves pretty much on a daily basis with THEIR beauty products.
Most women said their boyfriend or husband would regularly use day and night moisturizer– and over 1 in 5 said he would try to use their products sneakily when they weren’t looking.
By far the biggest gripe for women was that the metrosexual man in their life would turn his nose up at their cheaper products - 42.9% of women said their man would always choose to use their most expensive skin care products – in particular expensive French pharmacy brands like Clarins, Avene and La Roche Posay.
And also when they used the expensive lotions 25% said their man would use far too much on their face.
This choice of designer skin-care products was beginning to cost them around half of their monthly beauty spend of £39 because in many cases their boyfriend was using as much of the skincare products as they were.
Rakesh Aggarwal CEO of Escentual.com said: “Twenty years ago most men wouldn’t have dreamed of using a moisturizer but nowadays it is much more common-place thanks to role models like David Beckham. But it’s clear that many men still haven’t got into the habit of actually buying their own beauty products and tend to use their partner’s moisturizer instead.
“What is especially cheeky is that the men generally turned their nose up at cheaper high-street moisturizers and only want to use their girlfriend’s more expensive premium brands like Clarins and Avene.”
Of the British wives and girlfriends questioned in the online Escentual.com survey, they cited the main reason men weren’t buying their own products was that they hated shopping.
Nearly 40% said their boyfriend couldn’t be bothered to go to look around the shops to get their own skin-care products, and another 21% said that he would be too embarrassed to buy moisturizer in a high-street shop and would hate his male friends to know that he buys beauty products.
Rakesh Aggarwal from Escentual.com said: “Clearly there is still some stigma attached for men to buy beauty products in public, but mainly it’s because guys hate going shopping. This is why we have seen a marked increase for men buying skin-care products online because that way they can avoid feeling awkward in a shop.”
Tagged in beauty buys Grooming