Ewan McGregor in London
Ewan McGregor is the latest sexy actor to become the face (and body) of Davidoff following in the footsteps of Lost star Josh Holloway.
The Scottish actor was in London this week to launch the new Davidoff Adventure Fragrance.
Ewan has signed to do worldwide television and print ads for the new fragrance because the company feel his trips "Long Way Down" and "Long Way Round" embody the spirit of the scent.
"Ewan McGregor is a natural choice to represent Davidoff's new male fragrance. Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff Adventure fragrance," said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.
Ewan McGregor first came to world attention as Renton in the critically acclaimed "Trainspotting," followed by playing a Jedi Master in "Star Wars" and singing alongside Nicole Kidman in "Moulin Rouge."
He has starred in films such as "The Island", "Big Fish", and his latest release is the award winning Woody Allen's "Cassandra's Dream."
McGregor also took time out between his film projects to fulfill a dream - a 20,000-mile motorcycle trip across the world for the documentaries "Long Way Round" and "Long Way Down", revealing his adventurous real-life personality.