Kate Hudson
Kate Hudson is set to launch her own range of eco-friendly hair products.
The actress has teamed up with her stylist to launch the new line which will be cruelty-free and environmentally-friendly.
Kate felt compelled to do something after reading about all the chemicals she massages into her scalp every time she washes her hair.
The 29-year-old star's new David Babaii For WildAid line features shampoos and conditioners that are free of sulphates and petrochemicals that are harmful to the environment.
She says, "All these things that we use to penetrate the scalp and our skin, some of them are the worst things we can put on our body.
"It's very difficult to make a purely organic product that can pass the sustainability test and that can have a shelf life, but we came up with our shampoos, and we did it.
"It lathers, it works. I use it, and it doesn't have all the bad stuff in it."
Hudson admits the revolutionary new haircare range took two years of developing and testing to create - using her famous blonde locks as a testing ground.
The success of the WildAid brand has now prompted the star to start work on a new cosmetics line.