Gwyneth Paltrow is helping to celebrate 100 Years of Glamour with Max Factor by recreating some of the most influential beauty looks of the past.
Led by Global Creative Design Director Pat McGrath we see four iconic beauty moments from the 50s, 60, 70s and 80s.
Mr. Max Factor was the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time.
With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr. Max Factor. Featuring a look from the fifties, sixties, seventies and eighties, the new campaign will see Gwyneth Paltrow transformed into modern interpretations of some of the world’s most iconic beauty looks.
These four new stunning glamour statements all contain nuances of much loved iconic looks, with a modern twist. We see Gwyneth Paltrow transformed into four modern beauty looks inspired by Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna.
The first look to be revealed on Gwyneth was Max Factor’s take on 1970s glamour, inspired by seventies heroine Farrah Fawcett which heightened the glamour with bronzed cheekbones and fanned out eyelashes.
Caroline Barnes, Max Factor make-up artist says;
“Max Factor has taken its creative inspiration, Gwyneth Paltrow, and used make-up to transform her into glamorous heroines from varying decades. For me, Farrah Fawcett from the seventies appeals to me most. It was a decade of change in make-up; the birth of the beautiful sun-kissed tanned skin. I adore the soft colourful metallic hues that were used in abundance on lips, eyes and cheeks. Foundation was light and it really felt that radiance and energy was pumped into hair and make-up, giving the 70’s that feel of a new relaxed femininity and experimentation.”
Following the exclusive reveal of the Farrah Fawcett look in November 2013, the collection of Max Factor iconic beauty looks, staring Gwyneth Paltrow, are set to appear globally from Summer 2014.
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