Brits will be baring their legs today
We look set to cast aside our tights and trousers to the backs of our wardrobes this weekend as hemlines have risen with the soaring temperatures, with highs of up to 18°C.
In typical British summer style the nation’s men and women are set to make the most of the unexpected sunshine and shock temperatures with George reporting sales of shorts rising 332% this week, an increase of 102% on this time last year.
As a result, Asda has named Saturday 15th March ‘National Pin-day’, officially the first day of freedom in 2014 for legs across the nation.
Ladies have upped their beauty regimes for some serious pin-preparation with a sharp rise in sales of women’s waxing kits, hair removal cream and razors reported, up by 44% with shaving gel up 150%. Pasty pins will also be a no go as women choose to fake it with sales of bronzing products up by a glowing 15%, supported by the 25% rise in sales of suncream this week too.
Women and men are also getting themselves sandal ready with sales of footcare including pumice stones, exfoliating scrubs and nail clippers up by a stomping 50% this week. Trussed up tootsies will be on show for many with George’s nail polish range seeing a 11% rise in sales as women preen and pamper their feet ready for their summer debut.
Gemma Robertson, head of beauty at Asda, said: “Our bodies have been in hibernation during the bad weather this winter so it’s no surprise that women require more pin-preparation than usual and have stocked up on fake tan and other beauty essentials to look their leggy-best. Let’s hope the sun lasts so Brits can continue to make the most of their luscious legs!”
To unleash the goddess in you this weekend, follow these simple steps from Venus Beauty Therapist Nathalie Eleni for perfect, spring-ready legs:
1. Exfoliation is key to achieving goddess skin and the confidence to embrace any leg-revealing outfit. Start by using an oil based scrub, working your way up the leg in a circular motion to stimulate circulation, to remove any residual dry or dead skin and instantly revitalise skin complexion.
2. Next, soak legs and feet in warm water. This is a great way to eliminate any sock marks.
3. Afterwards, use the new all-in-one Venus & Olay Sugarberry razor to achieve hair-free, silky-smooth legs. Venus’ 5-blade technology adds another exfoliating layer to your beauty regime, sweeping away dead cells for healthy surface skin renewal. Designed to give you a fabulous shaving experience, the new Sugarberry scented Olay Moisture-Boost shave gel bars help to lock-in your skin’s moisture and contain a glossing agent for a gorgeous post shave glow.
4. Now you can indulge your super-smooth legs with a short massage using a light, soothing body oil. This will help further stimulate circulation and replenish skin’s moisture.
5. Finish your leg massage with a body butter to lock in moisture, and if you have time, complement your glowing skin with a pedicure, using nude polish to accentuate the legs or a pop of red to brighten your skin tone.
6. As a final touch before walking out the door, apply a skin illuminator from knee to ankle to create the illusion of elongated legs and leave skin looking and feeling revitalised.
Tagged in Beauty Tips ASDA