A study by the Archive of Dermatology has given a boost to anti-ageing products.

However as high concentrations of Vitamin A can cause side effects such as peeling and stinging, consumers are advised to patch tests products on the arm and wait 24 hours before putting them on the face.

Superdugs’s Jeff Wemyss told the Mirror:” This isn’t the first study to support the use of vitamin a to improve the appearance of ageing skin.”

“ It’s yet another step for our customers in the fight against wrinkles- and it’s great news for those who don’t want to spend £100 on moisturiser,”

Patricia Johnson