Doutzen Kroes and Charlie Hunnam have been unveiled as the brand new faces of the new Calvin Klein's women's fragrance, Reveal.
And it's safe to say that the ad is a little steamy.
The REVEAL Calvin Klein advertising campaign was shot by renowned photograpgers Mert Alas and Marucs Piggott and featured the Victoria's Secret model and actor Hunnam in a heated embrace through the window of an apartment.
“REVEAL Calvin Klein is a classic Calvin Klein fragrance that is globally appealing, because it speaks to women who want to feel sexy, confident and provocative,” said Steve Mormoris, Chief Marketing Officer Fragrances, Coty Inc. “Doutzen perfectly embodies that woman.”
The REVEAL Calvin Klein scent defines a new fragrance category – the solar oriental – which is characterized by intriguing duality, unexpected freshness and enveloping warmth. A highly sensorial raw salt signature captures traces of the erotic scent of skin. The fragrance was created by perfumers Jean-Marc Chaillan and Bruno Jovanovic of fragrance house IFF, in conjunction with fragrance consultant Ann Gottlieb.
Steve Shiffman, Chief Executive Officer, Calvin Klein, Inc., added, “REVEAL Calvin Klein is an exciting new addition to the Calvin Klein Fragrance portfolio. This latest offering is a unique scent, and will continue to strengthen the innovation that drives the brand.”
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