Cheryl Cole has been busy filming X Factor auditions
Cheryl Cole has been crowned the nation’s most influential beauty icon, and now that she’s hitting our screens again as a judge on the X Factor we’re certain we’re going to be racking up some pretty big beauty bills.
Not content with pulling on millions of men’s heartstrings with her beautiful looks and toned body, Ms Cole is loosening the purse-strings of women across the nation aspiring to get her look.
The 30-year-old singer came out on top in the poll questioning women on who most influences their beauty buys.
Ex-Corrie actress Michelle Keegan took second place, followed by supermodel Kate Moss. Other names who made the top ten include the Duchess of Cambridge, Rihanna and Jennifer Aniston – who Britain’s Got Talent judge Amanda Holden recently declared as her own beauty icon.
Iconic Hollywood actress Audrey Hepburn – star of classic films Breakfast at Tiffany’s and Roman Holiday –crept into the list at tenth place, highlighting her timeless influence among women.
The survey of 1000 women, conducted by online beauty retailer Escentual.com, revealed celebrities’ robust influence on women’s cosmetics purchases.
A whopping 80% of women said they would definitely buy products their favourite beauty icon had used in an attempt to emulate their look. And most women were not concerned by the A-list price tags of their favourite celebrities’ choice of cosmetics. A quarter admitted they would happily spend up to £80 on a single luxury product their beauty idol had bought, and a further 6% declared they would spend up to an eye-watering £200.
On average the survey found that women would spend £312 a year attempting to recreate Cole and other glamorous stars’ looks with make-up and skincare products.
Popular YouTube beauty vloggers such as Lisa Eldridge and Tanya Burr have also profited from women’s desire to emulate the likes of Cheryl Cole. Half of women confessed they would try to replicate their celebrity idol’s make-up looks for a date or a night out by following YouTube ‘get the look’ tutorials like Eldridge’s, whose ‘Get The Cheryl Cole Look’ video has accumulated over 700,000 views.
Escentual.com Beauty Editor Emma Leslie said:
“Women have forever been eager to discover the secrets of their beauty icons, so when a popular celebrity recommends a product via social media or in an interview we always see a frenzy in demand on the website.”
“It’s not surprising that Cheryl Cole was voted the nation’s top beauty icon,” she added. “As well as always looking flawless, she’s never afraid to experiment when it comes to make-up and pulls off a wide variety of looks with aplomb.”
The majority of women deemed ex-glamour model Jodie Marsh to be the celebrity with the worst beauty look, followed by unlucky-in-love Katie Price.
Only 20% of women claimed they would not purchase beauty products upon a celebrity’s recommendation.
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