Scarlett Johansson has now ditched blonde for brunette locks
Blonde women are apparently dying their hair brown, in a bit to be taken more seriously in the office.
Following in the footsteps of Scarlett Johansson and Fergie, one in three female employees are now ditching their light-coloured locks, for a more demure shade.
This latest news comes as we face bleak job losses in the wake of the worldwide recession, and struggling companies across Britain are forced to make mass lay-offs.
In the survey commissioned by Superdrug, Dan Hadley said to the Daily Mail: "The current economic climate is obviously making women take more care with their appearance at work, even down to their hair colour.
"The study shows brunettes do seem to be taken more seriously in the work place which is causing a rise in fair headed women darkening their locks.
"It's incredible how changing your hair colour can alter people's perception of you as well as making you feel more confident too."
A large percentage of blondes also believe that their hair colour has held them back in the past and in the study 31% revealed that they had gone brunette to appear more intelligent in the office.
If you were thinking of taking the plunge and dying your hair, 38 per cent of those who have dyed their locks, believe they have been taken more seriously by their boss since.