Our beauty is being disturbed by our lifestyle
British women are getting one hour less beauty sleep than they need and it’s mainly due to working late and using iPads in bed.
The optimum number of hours of sleep to maintain a youthful visage is 7 hours and 55 minutes – but most women admitted that they only manage six hours and 54 minutes on a weeknight.
The British Beauty Sleep survey which was commissioned by Escentual.com revealed that the main causes for the lack of sleep come from using iPads in bed and pressures at work causing women to work more at home so that they keep their jobs.
On average women admitted to using tablets and laptops in bed for 1 hour and 25mins, and in addition would do 40 minutes of work at home every week night.
As a result they stated that they don’t always look their best during the week and try to catch up with more sleep at the weekend with 7 hours and 48 mins sleep per night.
Escentual.com Beauty Editor Emma Leslie said: “Work commitments and modern technology combined mean that women have less down-time and sleep especially during the working week.
“When women come home from work they are still “on” and are contactable and available to take emails and messages late into the night.
“This inevitably leads to lost sleep and many women complained of ageing quicker than their mothers did and that they often look tired for the next day at work.”
And she added: “We have seen a marked increase in sales of anti-ageing night-creams as women try to reduce the effects of getting less beauty sleep.”
The average expenditure on night creams alone is £167 per year, or (£13.92 per month) which has grown over 30% in the past couple of years.
And most women said they spend 9 mins each night putting on beauty treatments and then nearly 13 minutes the next morning to cover up dark circles caused by lack of sleep.
The other cause of lack of sleep, for younger women especially was the occasional big night out during the week. The Beauty Sleep Survey revealed that women have three week nights out a month (3.1 nights on average) and on those nights they would expect to only get about 5 hours and 12 minutes sleep. So in total over a month, big night’s out would account for 8 hours lost sleep in total.
Escentual.com Beauty Editor Emma Leslie said: “Big nights out accounted for the main loss of sleep for women under 25, and over half of those surveyed said they would have less than four hours sleep almost once a week due to a night out.
“Over an extended period of time this would have a very bad effect on their skin especially, and clearly they are not going to look great the next day at work."
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