beauty
A great smile reflects inner beauty and that's why 45% of Brits are more worried about bad teeth than wrinkles or grey hair.
Following news that home whitening kits can seriously damage your health we look at how to get a perfect smile without going to the extreme.
With 48% of us more likely to get whitening treatment or cosmetic dentistry than any other cosmetic treatment, teeth are higher up the beauty agenda than ever before, according to a survey by Wisdom
Only last month a sampling of some teeth whitening kits in the UK revealed that they may actually do more harm than good.
The UK’s Trading Standards Institute tested 16 kits and found that a whopping 14 had in excessive levels of hydrogen peroxide. One whitening kit was reported to have more than 230 times the legal limit of hydrogen peroxide.
Hydrogen peroxide, the active ingredient used in most teeth whitening kits can result in burns to the mouth. According to the TSI the legal limit of hydrogen peroxide is o.1 percent.
Make up artist Jemma Kidd really understands the importance of a great smile to give you confidence and make you instantly feel more beautiful.
"An instant pick-me-up at any time of the day is to thoroughly brush your teeth to make you look and feel great," says Jemma.
Here are her top tips for a dazzling smile:
Maintaining good oral hygeine is also essential for achieving that breathtaking smile. Top dentist Dr. Mervyn Druian gives his best advice for keeping all your teeth looking their best.