beauty
ONE IN FIVE WOMEN IN THE UK WORRY ABOUT THEIR SKIN EVERY DAY
With picture-perfect models, actresses and singers being constantly shoved in our face everyday it's no wonder that one in women in the UK are worrying about their skin ever single day.
Unrealistic views on what is normal could be the cause, and perhaps it is for this reason that 78 per cent of women believe that airbrushing should be banned in cosmetic advertising.
“When celebrities are photographed without air-brushing on their side, they are often scrutinised for common skin imperfections such as stretch marks, when in reality nearly half of us have them.
"Seeing celebrities criticised for everyday skin concerns, can knock a woman’s confidence levels at the first signs of their own skin imperfections. The survey has highlighted that only one in three of us talk to friends and family about our body worries, perhaps if we talked to each other more, we would have a more realistic view of our own bodies and what’s normal,” says Bio-Oil skin expert Kirsty Mawhinney.
The research of 7,000 UK women commissioned by Bio-Oil, for their Body Confidence Report, reveals UK women’s confidence is in a state of disrepair. 37 per cent are striving just to feel comfortable in their own skin and a quarter of women would like to feel more beautiful.
So what are we doing to make ourselves feel more confident? Almost a quarter of women surveyed claim that being healthy or doing exercise make them feel most confident, 12 per cent say it’s wearing a new outfit and 14 per cent feel most confident after having their hair and make-up done.
However, the people around us can also make us feel more confident. One in four claim that compliments from the opposite sex make them feel most confident and 18 per cent find that it’s compliments from their friends that gives them a boost.
The new findings reveal a general trend that British women are lacking in the confidence department. When asked to rate their confidence on a scale of 1 (extremely low confidence) to 10 (completely confident), the national average is a mere 5 on the confidence scale, posing the question – what is knocking the nation’s confidence?
Femalefirst Taryn Davies
Tagged in body image Skin