St. Tropez is a big brand in tanning
It’s been a beauty must-have for the best part of a decade and now our love of fake tan has reached epic proportions – as one in ten women reveal they’d rather get spritzed than spend time with their man.
A shocking third of British women admitted that they now plan their entire diary around their treatments, with another 10 per cent confessing to missing work and one in 20 avoiding family commitments to fit in extra sessions.
According to the new survey from drinks brand, Lambrini, two thirds of those quizzed revealed that tanning was an important part of their life.
A quarter of women undergo treatments once a week and two-thirds tan up before they go on holiday and as you’d expect, looking good was the main motivation. Surprisingly, one in ten also spent a whopping two hours fake tanning per session.
More than half of those surveyed said they hoped a tan made them look healthier, while 41 per cent thought they were more attractive to the opposite sex and a third felt more confident afterwards. A further 14 per cent opted for tanning to help them appear slimmer.
Lambrini spokesperson, Sian Dixon, said: “Looking good goes with the territory for women today and, like our Lambrini ladies, they’ll often stop at nothing to look gorgeous. Tanned on-screen celebs and reality stars definitely play their part, they’re always sporting healthy glows which motivates women to get the sun-kissed look themselves.”
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