The new bareMinerals foundation is available now nationwide
bareMinerals have recently launched their first-ever fluid foundation, bareSkin Pure Brightening Serum Foundation, which delivers beautiful skin through the brand’s ethos of bare minimum.
The foundation is now available nationwide from today and we thought we’d share our views on it, seen as we’ve been trying it the past few weeks.
A longtime detractor of liquid foundations, bareMinerals champions a less-is-more philosophy by developing products with purity in mind. It was founded on the belief that women deserve good-for-you makeup alternatives, emphasising a solution-oriented approach to beautiful skin.
With the launch of Original Foundation in 1995, bareMinerals introduced a foundation that was made from only five pure ingredients; it liberated skin from harsh chemicals and captured the hearts and complexions of millions of women who willfully abandoned their liquid foundations to become fanatically faithful to the skin-loving formula.
“We don’t believe in ‘traditional’ liquid foundation; we believe in giving women products with the finest quality ingredients of the highest integrity that don’t compromise their skin,” explains Leslie Blodgett, Creator of bareMinerals. “We achieved something miraculous with bareSkin Foundation by eliminating ingredients that aren’t actually needed in this type of format illustrating the fundamental difference in the way we formulate products. bareMinerals enthusiasts really represent the voice of a generation of women that care about what they put on their skin.”
Committed to its problem-solving roots, bareMinerals set out with a very specific mandate in mind—create a fluid formula that stays true to the brand’s less-is-more philosophy with the same integrity and good-for-you approach as its other award-winning Original, Matte, and bareMinerals READY™ Foundations.
Identifying a game-changing opportunity as a result of research conducted with liquid foundation users, bareMinerals discovered 61% of women surveyed wished their liquid foundation didn’t clog pores, cause breakouts or other negative skin reactions.
And so far we’ve been thankful to not have any of our own negative skin reactions either. The foundation is a dream to use, glides on to skin perfectly and with plenty of buffering into the skin you’re left with flawless coverage that you can build up easily and it won’t look cakey.
We did find that it can need quite a bit of buffering to work it into the skin for a flawless finish, and can be a little sheeny, but it’s nothing that a bit of finishing powder won’t fix – plus this ensures that it stays put all day long.
This is definitely a foundation we recommend you try yourself, and it’s now available from today nationwide.
bareMinerals said: “In developing what we believe is the Holy Grail of Foundation, we are delighted to say that we have formulated bareMinerals bareSkin Brightening Serum Foundation with fewer than half the ingredients of many popular liquid foundations on the market. Each ingredient is there for a reason and nothing your skin doesn’t need.”
Will you be trying this out? We think you should.
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