Is anti-ageing important to you?
Banishing wrinkles is high on women's beauty agenda, as seven out of ten British women are on the search for them.
Delaying the dreaded ageing process is a big consideration for 71% of women, claiming they actively look for products with anti-wrinkle ingredients.
Most said they wanted to preserve their skin and keep it looking tight and fresh for as long as they could.
One respondent said: “In the last 12 months, I’ve really started taking an interest in anti-ageing products. It started with hand creams and I’ve since moved onto skin care. If it doesn’t have an anti-ageing ingredient then I don’t even consider it. I may pay extra but if it helps me look just a couple of years younger, then it’s worth every penny."
Dark eye circles were a problem for 59% of the women with many stating they looked for skin products that helped reduce these and puffiness around their eyes.
Another added: “Dark circles under my eyes are the one thing I’d love to banish, so anything that helps me do that is a beauty must have for me. I use all sorts – eye correctors, concealers – if a product claims to help, I give it a go.”
Products which firm and tone the skin were a must for over a third, 39% with a further 34% looking for products which claimed to reduce or get rid of blemishes.
A spokesperson for discount voucher site PromotionalCodes.org.uk, who conducted the research, said: “Buying beauty products is a personal thing and the relationship us women have with the endless face creams and beauty products is a relationship no man can ever hope of understanding.
“It’s interesting to see that anti-ageing is a big consideration for a lot of people. It shows women want to look after their skin and their beauty routine can help them do that.”
Tagged in Beauty Tips Anti-Ageing