Alexa Chung's Nails Inc. ad (c) Twitter
Alexa Chung has replaced Poppy Delevingne as the new face of Nails Inc.
The 30-year-old star will collaborate with the UK-based brand, which is celebrating its 15th anniversary, on a six-shade collection of fabric-inspired nail polishes that are set to launch in August.
The brunette beauty announced the news on Twitter, writing: "This is a thing", and attached a picture of herself clutching a huge bottle of varnish.
She then added: "That's a normal size bottle. I'm just really small.... (sic)".
In June, customers will be given a sneak preview of the range when a limited-edition shade called Red Lace goes on sale at nailsinc.com.
Meanwhile, Alexa plans to concentrate on creating her very first clothing collection this year now she has left her presenting job at Fuse News and has more time on her hands.
She said: "That's going to be the first opportunity where I haven't had a nine-to-five job - I've been doing Eyeko, I wrote a book, I did Fuse every day, and various other design gigs and DJing.
"So this will be the first time to actually sort of sit down and think about it. I'm going to get it off the ground hopefully in 2014."
The busy TV personality hasn't got very far with ideas for the line, however, and confessed she is yet to come up with a single idea.
Alexa laughed: "For the first collection? Oh god I don't even know... See, that's why I need some time to think about it!"
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