Where do you buy yours?
Carrie Bradshaw once explained that she couldn't shop online because shopping is in fact her cardio workout and it seems ladies, we have the same values.
New research has indicated, that despite the growth of online shopping, the majority of British women still buy health and beauty products offline.
Just under a quarter of women buy online compared to the 89 per cent who buy in-store.
Research indicates that price is a major reason for women purchasing beauty products online, with 53 per cent of women who shop online doing so because it is cheaper. Other reasons include: finding it ‘less hassle’ and shopping online to avoid being hassled by in-store sales staff.
Our research also revealed that recommendations are a key influence on purchase of health and beauty products with just under half of women citing recommendations from friends and just under a third from family.
Social Media, however, does not appear to have a large influence. Only 5 per cent of women state that a brand’s Facebook page influences their choice when thinking about purchasing a new beauty product.
Commenting on the findings, James McCoy, YouGov SixthSense Research Director said, ‘Despite the growing popularity of internet shopping, the majority of women still want to explore, access, and test products before they buy. Retailers on the high street do not need to be too concerned about the threat from online, however, peer recommendation can be a powerful tool if used in the right way, especially through social media sites, such as Facebook and Twitter.’