It's official, curvy women are back in fashion. We may have had a few false starts over the years, what with skinny yo-yoing in and out of style, but now we're pleased to inform you that it is all about the curves.
So ditch the diet, embrace shape fixing underwear and celebrate the hourglass figure once more, as we look to the Scarlett Johansson's and Beyonce's of this world for style inspiration.
It's easy to become transfixed with being skinny when everywhere we turn to in fashion presents us with waif like girls, but it seems that even those in the fashion know are starting to come around to larger ladies.
Anna Wintour featured Adele on the Vogue cover recently, and dressed her for the Grammy's, while Beth Ditto went down a storm at Paris Fashion Week, photographed on FROW after FROW.
So what does that tell us? Well, it signals that people are bored with convention and are fed up of looking at ill skeletons on the catwalk. It also tells us that it's about time we accepted who we are and not just diet for the sake of it.
Curvy icons like Scarlett Johansson may not be fat by any means, but when you consider she has boobs, hips and a bum, she should immediately be ostracised as chubby.
As it is, since her appearance on the fashion scene five years ago, she has been celebrated for her fuller figure, with not one person daring to criticise her and rightly so to.
It's her we have to thank for installing some much needed confidence back into the ordinary woman, and it has undoubtedly paved the way for other curvier ladies to follow.
America Ferrera and Christina Hendrick are just two of Hollywood's brightest stars at the minute, and they too have curves in all the right places, just like the fabulous Marilyn Monroe did at the height of her career.
And when you consider that the ultimate sex symbol was in fact a size 16, it makes you wonder where this obsession with skinny even came from in the first place.
Thank god we seem to have seen sense now though and embrace all manner of different style icons, whatever their size and shape.
We'll still obsess from time to time that we don't look like Agyness Deyn or Kate Moss, but that's ok, because it will pass when we see them making a fashion faux par, and we'll remember exactly why we don't want to be them.
No offence to either Aggy or Mossy, but yours is a look that is truly your own, and we should feel no regret in looking for some new role models to champion, when it comes to looking good and feeling great.
FemaleFirst- Laura Terry
Tagged in Scarlett Johansson Beyonce