We're all set to ditch the bleach this summer and embrace an altogether classier, darker and richer shade of brunette, if the latest celeb trend is anything to go by!
Sarah Jessica Parker, Mischa Barton and Coleen Rooney have all gone noticeably darker over the past few months, signaling the slow death of the blonde- for this summer at least.
The lower maintenance look is proving quite a hit on the party circuit, as more and more ladies go back to basics and in turn create a new hip hair trend.
Down-dyeing is basically the opposite of highlights, as instead of going lighter you go a couple of shades darker, which is not only economically pleasing, but can also make you look more elegant!
Even famously blonde celebs like Cameron Diaz, Jessica Simpson and Lauren Conrad have been toning down their colour for the summer months ahead- and shock horror- showing their roots as well.
It's not just the celebs who are going back to their roots however, as more of us struggle to cope financially with the recession, dyeing our hair darker is a sure fire way to save on costly trips to the hairdresser.
Plus, more women than ever are ditching the highlights in order to be taken more seriously at work, with home colouring kits up 20% on last year.
Whatever your reason for sampling the trend this summer, make sure you glam it up to the max by going for full-on glossy colour!
FemaleFirst- Laura Terry
Tagged in Mischa Barton Sarah Jessica Parker