The advert for P Diddy's new perfume that was deemed too sexy for the US is being premiered for the less prudish UK audience tomorrow night.
The advert was entirely conceived, produced, directed and starred in by Sean Diddy Combs who had full control over the content. He hand-delivered the footage to Estee Lauder headquarters and over 12 hours edited the content into the 60 second, 30 second and 20 second versions that will be seen on our screens. A fuller length 3 minute version of the advert is also available online.
The narrative centers on Combs encounter with a glamorous model in a hotel lobby in Times Square, New York. From across the bar, they catch each others eyes; the seduction ensues and they head off together on a night filled with passion.
Sean Diddy Combs said, I feel strongly that this movie needs to be viewed and judged by the public rather than by executives."
"Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally. Since we launched the Sean John brand 10 years ago, we have taken chances and done many non-traditional things. This three minute movie is no different; it will revolutionize the way people view fragrances forever."
The advert is for P Diddy's Unforgivable Woman fragrance and will be shown on tomorrow on Channel 4 at 21:45.
If you can't wait until tonight to see P Diddy get raunchy. Check out the video....
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