New Olay Anti-Wrinkle Creams sell out in 39 minutes...
It seems women everywhere are going nuts for the new Olay Professional that is making its way to the UK, selling out stocks in 39 minutes!
The line was a huge success in the US and now, ahead of its nationwide launch in July, a preview limited release of 300 kits Olay Professional Anti-Wrinkle Kits went on sale at Boots.com and had gone in less than an hour!
Sceptics and hopefuls alike may be asking what makes this cream different from the millions of other anti-wrinkle cream products already on the market. This particular range has been through an independent six-month clinical study with a panel of women aged between 40-65 tested the regime, against a leading anti0ageing prescription ingredient.
The results have been published in the British Journal of Dermatology and the results state that the Olay range was just as effective as the prescription ingredient, Retinoic Acid a powerful vitamin A, at reducing the appearance of wrinkles.
A spokesperson from Boots commented, "The impressively quick sell-out of Olay Professional's new Anti-Wrinkle Kits demonstrates that there is increasing consumer demand for products which deliver professional-style results but which are also readily available on the high street."
The Olay Professional Anti-Wrinkle Kit is £44.99 and part of a six product line up. Available from Boots stores and online only.
So does it work? You tell us?...
FemaleFirst Jenna Fordie
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Tagged in Anti-Ageing