Michelle Mone OBE invested £1m into the launch

Michelle Mone OBE invested £1m into the launch

After a £1 million investment and three years, Michelle Mone OBE is delighted to introduce us to Ultimo tan. 

Let's hope that after all that, it's as perfect as it's being promoted. 

Hailed as the best self-tan to ever hit the market, top beauty buyers from retailers across the UK have been desperate to get their hands on the UTan range and it is already being stocked in Selfridges, Harrods, Harvey Nichols, Debenhams, House of Fraser, Boots and John Lewis.

Available in a variety of shades, UTan not only delivers a deep, rich, long lasting colour it assists in re-sculpting and reshaping the body contours. The application is simple, there is none of that fading or patchiness and it is entirely odour-free.

Michelle Mone OBE explains: “My research has shown that consumers are frequently dissatisfied with their self-tan experiences. I have worked on many photo shoots over the years with women like Kelly Brook, Luisana Lopilato and Mel B, and the most common complaints include the overpowering fake tan odour, streaking and unnatural colour.

"Over the past three years, I have worked to resolve all these issues and have developed a product that not only delivers an amazing colour, but also takes the process a stage further by re-sculpting and reshaping the body contours, making skin smoother and firmer. Women will not only look amazing, they will feel fantastic too.”

The UTan collection contains seven key products which come in an array of different shades and applications including lotion, mousse and instant tan.

  • UTan‘s body sculpting technology assists in reshaping and re-sculpting the body
  • The exclusive Ultimo Tanning Complex eliminates streaking and produces stunning, natural-looking results
  • The application process is quick and simple and requires no rubbing in
  • The formula is completely DHA odour free

Jayne Demuro Head of Beauty at Selfridges comments: “Selfridges are hugely excited to be working with UTan and Michelle for the launch of the new range.  It's always important for us to bring the newest and best products to our customers.  It's great to have Michelle in store today as the ultimate ambassador for her brand."

Available at leading retailers nationwide or online at www.UltimoBeauty.co.uk, with prices ranging from £15.00 - £28.50.

by for www.femalefirst.co.uk
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